First, we must establish a healthy domain reputation before your emails can generate you revenue. This is priority 1 in the adset collective fool proof method.

We look at:

• Deliverability metrics and domain reputation

• Flow performance across lifecycle stages

• Subscriber engagement patterns

• ESP infrastructure and platform fit

Once we’ve got the data, we rebuild (or enhance) your automation engine around your actual customer behavior—not a one-size-fits-all template. That means highly personalized flows, curated audience segmentation, and clear prioritization of what will deliver the most ROI first.

This includes:

• Multi-path flow redesign based on lifecycle and loyalty status

• Targeted list growth strategies tied to conversion intent

• Refined segments to boost inbox placement and reduce fatigue

• High-converting copy + content that stays true to your brand voice

This is where retention becomes a revenue engine. With your new infrastructure live, we run consistent performance monitoring, A/B testing, and optimization sprints to drive compounding gains in flow revenue, subscriber growth, and customer LTV.

Ongoing efforts include:

• Monthly optimization reviews of top revenue-driving flows

• Deliverability performance tracking

• Expansion into new journeys (winbacks, loyalty, replenishment)

• Continuous list cleaning and engagement optimization